Glenn Bassett, Author



Glenn Arthur Bassett, Ph.D.


 Ph.D. Management - Yale University, with Specialties in Applied Operations Research Models, Organization Behavior and Social Psychology.

 Doctoral Studies Industrial Psychology -  University of Southern California

 M.S. Experimental Psychology - California State University at Long Beach

 B.A. Psychology -  University of California at Berkeley



 University of Bridgeport, School of Business

                        Dean, School of Business

                        Professor of Management

 General Electric Company, Fairfield, CT

                        Director, Corporate Union Negotiations Research.

                        Corporate Consultant, Human Resources Policies & Practices.

                        Corporate Consultant, Personnel Data Systems Applications.

                        Behavioral Research Scientist.

                        Management Development Consultant.

                        Manager of Recruitment Administration.

 CLIMAX Molybdenum Company, Climax, Colorado

                        Manager of Staffing and Recruitment

 Organization Diagnostics, Inc.

                          Small Business consultation





Dr. Glenn Bassett is an expert in operations management, employee relations, and industrial psychology. He created the policies that became standard operating procedure at the General Electric Company (NYSE:GE) for hiring, firing, performance evaluation, promotions, and managerial training and selection, and he has authored nine books on leadership and effective management practices, including The Manager’s Craft, an Amazon e-book, published in 2012. He is also the former Dean of the School of Business at The University of Bridgeport.

From pioneering the application of industrial psychology in corporate settings to running a university business school, Dr. Bassett ‘s work has always focused on how people work or fail to work together.

A social psychologist and applied researcher, Dr. Bassett was trained at the University of California at Berkeley, The University of Southern California, California State University at Long Beach, and Yale University. At Berkeley, he was mentored by one of the founders of industrial psychology, Dr. Edwin Ghiselli.  Dr. Bassett earned his Ph.D. in Management from the Yale School of Management, New Haven, CT, where he studied with Victor Vroom and Richard Hackman, as he pursued a program that focused on both the psychology of management and business operations methods.

From the Apollo Project to GE World HQ
Dr. Bassett’s work with GE began during the Apollo Project. In 1962, shortly after president John F. Kennedy challenged the country to reach for the moon, GE was awarded a contract through the US Department of Defense to develop the check-out systems used pre-flight and in-flight for Apollo Command and the Lunar Landing modules.

The contract involved recruiting an estimated 6,000 engineers. Dr. Bassett was brought in at its inception to help GE quickly ramp up operations for the review and evaluation of the thousands of resumes critical to launching the company’s support of the Apollo Project.

Tracking resumes, interviews, job offers and the other HR functions that go along with hiring thousands of people involved managing a great deal of information and at one point, Dr. Bassett hired a young Fortran programmer to design a statistical analysis system to interface with the computers used at the time to organize that information. It was spectacular success, and the programmer, Dr. Jim Goodnight, later went on to build The SAS Institute, based on Cary, NC. Today, SAS is the world’s largest privately-owned software company and recognized as one of the best places in the world to work.

GE corporate offices began to take notice of Dr. Bassett’s talent for bringing order to large HR operations and he was promoted to corporate headquarters, then located in Manhattan, where he applied his policy analysis and research skills to developing the company’s HR policy infrastructure. At the time, GE corporate consisted of a staff that focused solely on employee compensation issues and labor relations, but issues of recruiting, training, discipline, morale, performance evaluation and manager development were largely ignored. Dr. Bassett developed and published policies covering these issues throughout the company. Called on to apply his knowledge of survey methodology and emerging data management technologies he also took on responsibility for directing Union Negotiations Research through three cycles of negotiation.

 Business School Dean
Though most professors spend their entire careers in an academic setting teaching from a theoretical perspective, Dr. Bassett brought the real world into his classrooms. He began his career in 1980 at The University of Bridgeport in Bridgeport ,CT, as a fulltime visiting professor teaching a full range of management and operations courses, was hired as a fulltime professor the following year, and earned tenure within six years. He was elected Dean of the Business School by his faculty in 1995 and served as Dean until 2005. During his tenure at The University of Bridgeport, he led the university in winning international accreditation and was inducted into the Accreditation Council for Business Schools and Programs Region I Hall of Fame for his leadership in the Council.

 He returned to teaching in 2005 as an Emeritus and continues to write, consult, and is in demand as a speaker. His Op-Eds, commentaries, and guest columns have been published in dozens of professional journals, business magazines, and major newspapers, including The Hartford Courant, Fortune Magazine, and The New York Times business section.

Over the course of his career Dr. Bassett has written nine books, most focused on the subject of management. His most recent is The Manager’s Craft, an e-book, where he applies his unusual range of practical and professional experience to defining and clarifying a manager’s requisite skill and knowledge.  From his background as a working personnel executive, professor of management, GE corporate staffer, social science researcher, small business consultant and business school dean, he critically and synergistically sorts out the realities of sound management practice.  His books deal with issues of authority and discipline rationally and realistically, of nearly all standard work motivation theory. Dr. Bassett challenges commonly offered “principles” of management showing that many are misleading or illusory. He lays out the principles of worker productivity that a manager must grasp to control cost and quality. What emerges is a description of the Manager’s Craft that summarizes the knowledge and skill required of the working manager who must exercise control in the workplace, build commitment among colleagues, and sustain high quality, cost-effective productivity. He offers an intellectually rigorous analysis applied to achievement of practical managerial results. 

Dr. Bassett’s father, G. Willard Bassett, was an operatic tenor and later in his career, President of the Los Angeles Conservatory of Music.  His great-grandfather, Glenn Otis Bassett, crossed the continent on the Oregon Trail as a boy, and was manager of an Oregon lumber mill. Dr. Bassett’s mother, Rosalie Morrish Bassett, was the youngest daughter of a pioneering high plains rancher who helped settle Fort Collins, Colorado, following the Indian Wars.  Dr. Bassett is married to Olivette Irene Potts Bassett and is the father of two children, daughter Glenna Bassett Musante and son Glenn Bassett Jr., as well as step-father to son John and daughter Olivette Severino.


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